Insights
On UI
I've been building systems for a pest control owner, and every single request he made was secretly the same one: make me click less. That's the whole philosophy of good UI. Technology for its own sake is silly, the point is to make people's lives easier, and ironically you do that by making them use your software less. Overkill counts too, just ask anyone who's fought GoDaddy for the right to change a DNS record.
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How to Start a SaaS Company
The real playbook for starting a SaaS, written while my Claude Code agent builds in the background. Find a real problem by talking to users, ship an ugly duct-tape MVP that actually works (mine was a GoHighLevel-and-Zapier horror show), give it away to get honest feedback, and then out-iterate everyone. AI is leverage, not magic. And get a great mentor.
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SaaS Is Not Dead
SaaS isn't dead, despite the vibe-coding crowd telling you to build a software empire this weekend with Claude Code or Codex. I use those tools daily and I'm bullish, but my own SaaS took two and a half months of 16-hour days and years of experience, a beginner is looking at a year or two before go-to-market. Skip architecture or a real backend (no, not Airtable) and it folds in production. SaaS is still a great model, just about to get a lot more competitive.
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On Automation
Automation is all the rage, and most people are about to automate the wrong things. The real rules: automate the $10 tasks eating your $100 hours, only automate what you've done yourself first, let the machine do 80% while a human owns the last 20% (think Henry Ford's assembly line with a foreman on the floor), and expect it to break so you can harden it.
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