Insights
SEO Is Snake Oil
SEO can matter, but the way it gets sold to service businesses is snake oil. Newcomers are grinding against older, better-funded incumbents, paid ads sit above the organic results no matter what, and you can't dial SEO up when you need work. Two real clients, one roofer paying $8,000 a month, and where SEO actually belongs: baseline hygiene under a system that reliably brings customers in.
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Claude Is My Beta Tester Now
I gave Claude permission to click around on my actual Mac desktop and test the app it's building: integrations, OAuth flows, UI, Lighthouse scores. I still make every architecture call. But the tedious build-test-fix loop now runs while I'm at the gym, and the rockets explode in the hangar instead of in front of users.
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Most AI Consultants Are Charlatans
"AI consultant" is one of the fastest growing job titles, and most of the people holding it have never shipped anything. The two varieties to watch for, why everything looks great on PowerPoint until you build it, what the 6% of AI projects that work have in common, and the one question that separates a practitioner from a snake oil salesman.
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Failing Silently vs. Failing Loudly
A loud failure hands you the bug report for free. A silent one compounds for as long as nobody notices. Elon's rockets, the summer my AI assistant quietly stopped texting me, and the two-part pattern, a heartbeat plus a checker, that turns silent failures into loud ones, in software and in your business.
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