Insights
AI Won't Replace Your Experts. It'll Replace Everyone Under Them.
Everybody's got the AI story backwards. It isn't replacing expertise. It's making expertise the most valuable thing in the building, and quietly deleting every job that used to feed it. Walk through a twenty-person marketing agency with me and watch it become five. Then ask the question nobody wants to: where does the next CTO come from?
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What Is an MVP?
MVP stands for minimum viable product: the smallest, ugliest version of your thing that actually works. My first social posting tool was HighLevel, a pile of middleware, and a Zapier endpoint because the posting tool didn't have an API. Disgusting under the hood. It worked. And it taught me more in a month than three years of building something pretty ever could have.
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Meet AILA
A law firm paid an answering service for twenty years and, by the owner's own count, it never brought him a single case. We replaced it with an AI receptionist named AILA. She answers the after-hours calls, takes a clean message, and gets it to the right person fast. Joe Mitchell III now credits her with three to five cases a month. The interesting part is everything she refuses to do.
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Somebody Is Going to Buy Your .net. Make Sure It's You.
You bought the .com. Good. Now go buy the .net and the .org before a competitor, a squatter, or a scammer does. It's a few bucks a year, it takes five minutes, and it's the cheapest insurance your brand will ever carry.
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