Insights
GoDaddy Treats Its Customers Like Hostages
GoDaddy got there first and has a marketing machine that never sleeps. That's the compliment. The product is a clunky builder, an AI builder that's somehow worse, support you'll wait hours for, a markup on a commodity, and three separate text messages to change one DNS record. A 3 out of 10, and I've got the client story to back it up.
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Twilio Makes You Pay Double for the Same 160 Characters
Twilio is the plumbing behind a huge chunk of the texts you get. It works, it almost never drops a message, and it charges roughly double what the competition does for a commodity, behind an API that makes you juggle three credentials to send one SMS. A 6.5 out of 10, and here's exactly why I didn't build on it.
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No Shame
If you're starting out or trying to scale, you should have zero shame about dogging the phones, hounding Google Maps, and pitching every room you can get into. I'm on business number four. We're on track for a quarter million this year. The whole secret is that I stopped being embarrassed.
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Squeeze Everything: How I'm Attacking the Distribution Bottleneck
Yesterday I said distribution is the constraint. Today, on the drive to church with my dad, I figured out where the leverage is hiding. The voice memo you're reading. The opt-in list I already have. The cold calls I'm about to make anyway. Sawdust, all of it, and I'm sweeping it up.
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