Insights
Starting a Company in 2026: Building Was Never the Hard Part
Claude Code and friends collapsed the two-to-three-year SaaS build into a couple of months. Great. Now you have a rocket on a launchpad in the middle of a desert and nobody knows it exists. Distribution is the new bottleneck, and I'm not going to pretend I've solved it. I started on it today.
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Nobody Is Self-Made
"Pull yourself up by your bootstraps" is a physics joke that became a personality. Work like a dog, absolutely, extraordinary inputs are the only way to extraordinary outputs. But look at what success actually is, and you'll find a mentor, an uncle, a partner, and a whole community holding the ladder.
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Sales Is a System
I've written that sales is the most important skill a founder can have, and that systems thinking is the one that beats everything else. This is where they meet. Here's how I went from knocking on doors with a product nobody needed to a repeatable process I just handed to fourteen sales reps.
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What Is a Refactor?
A refactor is changing how the code is built without changing what it does. Same light switch, cleaner wiring. It used to be the expensive thing developers begged for and never got. Now it's a sentence you type, and it's the reason I stopped paying to upgrade tools and started fixing the code instead.
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